CELÏNE LOTA // CREATIVE PORTFOLIO // MUDLOTUS

Tasty Tings thank you cards

Colorful accoutrements table for Tasty Tings photoshoot

Aquemini Funktionz event posters

Tasty Tings thank you cards

1/10

human-centered design for social resonance

DESIGN AS ALCHEMY. STORY AS ESSENCE. I HELP MY CLIENTS UNCOVER THEIR HIDDEN GEMS & TRANSFORM THEM INTO VISUAL WORLDS THAT ARE ROOTED IN UNSHAKEABLE AUTHENTICITY & STRONG SENSE OF SELF.

EXPLORE PROJECTS

BEGIN THE JOURNEY

WHAT'S GOOD-- MY NAME IS CELÏNE

I’m drawn to the in-between spaces—the quiet truths, the untold stories, the parts of an identity that often go unseen. My work lives at the intersection of empathy & artistry, where insight becomes alchemy & design becomes a vessel for unapologetic transformation.

ORIGIN STORY

DESIGNER .:. DIRECTOR .:. CURATOR .:. COLLABORATOR .:. CULTURED CREATIVE .:. AESTHETIC ALCHEMIST .:.

a glimpse into the transformations

EACH PROJECT BEGAN AS A SPARK–A TRUTH WAITING TO BE REVEALED, A STORY WANTING TO BE HEARD OR RE-WRITTEN. THESE IDENTITIES & EXPERIENCES WERE SHAPED THROUGH EMPATHY, EXPLORATION, & CREATIVE ALCHEMY– IN COLLABORATION WITH PEOPLE WHO BELIEVE MEANINGFUL WORK BEGINS BENEATH THE SURFACE.

LEAD LIBERATED

Lead Liberated is an initiative to equip leaders in education to disrupt racism & co-design antiracist learning cultures.

HONEY BUCKET

We can all agree that porta-potties are gross, but they don't need to be— We've envisioned a better way to go.

MADE WITH LOVE

Lunch Box Moments was a direct response to the rise of AAPI hate encapsulated into a zine, compiled of AAPI writers & artists.

FELLOWSHIP

Supporting the healing, wellness, and wellbeing of Black women and femmes* leading in the social sector.

YMCA OF SF

The Y serves on so many levels. Marketing & communications was crucial in covering all their available resources.

AQUEMINI FUNKTIONZ

Aquemini Funktionz was an initiative to uplift community, empower women, & preserve bay area culture through experiences.

TASTY TINGS

Woman-of-Color owned & operated small local Jamaican Patty business serving the SF / Oakland Bay Area.

PMCBD

Philip Marks Chocolate Company dropped its first line of CBD-infused chocolate & needed a fresh, but distinctive look.

Screen Shot 2023-09-16 at 3.40.19 PM.png

KARL + GOLDIE

A single-loop animated love story commemorating the San Francisco Bay Area's two biggest & ever-present icons to date.

VISIT PROJECTS PAGE

.:.

OFFERINGS

.:.

BRANDING

visual identity

brand guidelines

strategy

positioning

.:.

DIRECTION

concept ideation

visual storytelling

photo / video shoot

journey mapping

.:.

DESIGN

print + digital

website development

apparel / merch

packaging

.:.

MARKETING

messaging

campaign ideation

social media

email marketing

LEARN MORE

what i do

I UNCOVER WHAT MAKES YOU RARE– & TURN IT INTO RESONANCE

BRAND STRATEGY

Human-centered insight meets deep storytelling. I listen, observe, & learn from the people at the heart of your brand — your audience, your community, your internal team. Together we find the truth beneath the surface, name what you’ve never been able to articulate, & build a strategic foundation that feels grounded & alive.

CREATIVE DIRECTION

Translating human truths into visual language. I create worlds, atmospheres, & identities shaped by real people’s needs, emotions, & experiences. The result? Design that honors complexity, invites connection, & never dilutes your story.

DESIGN + MARKETING

Crafting communication that feels human — not performative. Every touchpoint is designed with empathy, clarity, & cultural responsiveness. From campaigns to content to brand systems, everything is intentional & grounded in how people actually think, feel, & move through the world.

TRUSTED BY

.:.

"Celine's unveiling of the designs she created for my team brought tears to my eyes. She heard us. She saw us. Celine translated our vision into beautiful visuals and branding that illustrate our mission and intent. Celine is a talented artist and designer.

DR. CHERA REID, PHD

fellowship for liberated futures

freedom dreams in philanthropy

ready to uncover what's been hiding beneath the surface?

LET'S CRAFT SOMETHING HONEST, INTENTIONAL, & ALIVE– A VISUAL STORY ILLUMINATED FROM THE GEMS ONLY YOU CARRY

MAKE AN INQUIRY

DESIGN AS ALCHEMY. STORY AS ESSENCE. I HELP MY CLIENTS UNCOVER THEIR HIDDEN GEMS & TRANSFORM THEM INTO VISUAL WORLDS THAT ARE ROOTED IN UNSHAKEABLE AUTHENTICITY & STRONG SENSE OF SELF.

EACH PROJECT BEGAN AS A SPARK–A TRUTH WAITING TO BE REVEALED, A STORY WANTING TO BE HEARD OR RE-WRITTEN. THESE IDENTITIES & EXPERIENCES WERE SHAPED THROUGH EMPATHY, EXPLORATION, & CREATIVE ALCHEMY– IN COLLABORATION WITH PEOPLE WHO BELIEVE MEANINGFUL WORK BEGINS BENEATH THE SURFACE.

.:.

.:.

I UNCOVER WHAT MAKES YOU RARE– & TURN IT INTO RESONANCE

LET'S CRAFT SOMETHING HONEST, INTENTIONAL, & ALIVE– A VISUAL STORY ILLUMINATED FROM THE GEMS ONLY YOU CARRY

*
GET IN TOUCH

intuition .:. insight .:. intention .:. impact
WOMAN-OF-COLOR OWNED. HAILING FROM THE FOGGY PRETTY LITTLE CITY OF SAN FRANCISCO, CA-- ON THE UNCEDED LAND OF THE YELAMU RAMAYTUSH OHLONE PEOPLE– ALSO KNOWN BY A SELECT FEW AS SIMPLY "FRISCO"

DESIGN AS ALCHEMY. STORY AS ESSENCE. I HELP MY CLIENTS UNCOVER THEIR HIDDEN GEMS & TRANSFORM THEM INTO VISUAL WORLDS THAT ARE ROOTED IN UNSHAKEABLE AUTHENTICITY & STRONG SENSE OF SELF.

EACH PROJECT BEGAN AS A SPARK–A TRUTH WAITING TO BE REVEALED, A STORY WANTING TO BE HEARD OR RE-WRITTEN. THESE IDENTITIES & EXPERIENCES WERE SHAPED THROUGH EMPATHY, EXPLORATION, & CREATIVE ALCHEMY– IN COLLABORATION WITH PEOPLE WHO BELIEVE MEANINGFUL WORK BEGINS BENEATH THE SURFACE.

.:.

.:.

I UNCOVER WHAT MAKES YOU RARE– & TURN IT INTO RESONANCE

LET'S CRAFT SOMETHING HONEST, INTENTIONAL, & ALIVE– A VISUAL STORY ILLUMINATED FROM THE GEMS ONLY YOU CARRY

* GET IN TOUCH

intuition .:. insight .:. intention .:. impact WOMAN-OF-COLOR OWNED. HAILING FROM THE FOGGY PRETTY LITTLE CITY OF SAN FRANCISCO, CA-- ON THE UNCEDED LAND OF THE YELAMU RAMAYTUSH OHLONE PEOPLE– ALSO KNOWN BY A SELECT FEW AS SIMPLY "FRISCO"

*
GET IN TOUCH

intuition .:. insight .:. intention .:. impact
WOMAN-OF-COLOR OWNED. HAILING FROM THE FOGGY PRETTY LITTLE CITY OF SAN FRANCISCO, CA-- ON THE UNCEDED LAND OF THE YELAMU RAMAYTUSH OHLONE PEOPLE– ALSO KNOWN BY A SELECT FEW AS SIMPLY "FRISCO"