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human-centered design for social resonance

DESIGN AS ALCHEMY. STORY AS TRUTH. I HELP MY CLIENTS UNCOVER THEIR HIDDEN GEMS & TRANSFORM THEM INTO VISUAL WORLDS THAT ARE ROOTED IN AUTHENTICITY & TRUTH.

I’m drawn to the in-between spaces—the quiet truths, the untold stories, the parts of an identity that often go unseen. My work lives at the intersection of empathy and artistry, where insight becomes alchemy and design becomes a vessel for unapologetic transformation.

WHAT'S GOOD-- MY NAME IS CELÏNE

DESIGNER • DIRECTOR • CURATOR • COLLABORATOR • CULTURED CREATIVE • AESTHETIC ALCHEMIST •

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a glimpse into the transformations

EACH PROJECT BEGAN AS A SPARK–A TRUTH WAITING TO BE REVEALED, A STORY WANTING TO BE HEARD OR RE-WRITTEN. THESE ARE THE IDENTITIES & EXPERIENCES SHAPED THROUGH EMPATHY, EXPLORATION, & CREATIVE ALCHEMY.
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TASTY TINGS

Woman-of-Color owned & operated small local Jamaican Patty business serving the SF / Oakland Bay Area.

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THAT LIFE FITNESS

Black-owned business providing personal training services to fit any lifestyle & fitness level, all brought to you.

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FELLOWSHIP

Supporting the healing, wellness, and wellbeing of Black women and femmes* leading in the social sector.

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YMCA OF SF

The Y serves on so many levels. Marketing & communications was crucial in covering all their available resources.

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HONEY BUCKET

We can all agree that porta-potties are gross, but they don't need to be— We've envisioned a better way to go.

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PMCBD

Philip Marks Chocolate Company dropped its first line of CBD-infused chocolate & needed a fresh, but distinctive look.

BRANDING

visual identity

brand guidelines

strategy

positioning

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DESIGN

print + digital

website development

apparel / merch

 packaging

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DIRECTION

concept ideation

visual storytelling

photo / video shoot

journey mapping

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MARKETING

messaging

campaign ideation

social media

email marketing

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offerings

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what i do

I UNCOVER WHAT MAKES YOU RARE– & TURN IT INTO RESONANCE,

BRAND STRATEGY

Human-centered insight meets deep storytelling. I listen, observe, & learn from the people at the heart of your brand — your audience, your community, your internal team. Together we find the truth beneath the surface, name what you’ve never been able to articulate, & build a strategic foundation that feels grounded & alive.


CREATIVE DIRECTION

Translating human truths into visual language. I create worlds, atmospheres, & identities shaped by real people’s needs, emotions, & experiences. The result? Design that honors complexity, invites connection, & never dilutes your story.


DESIGN + MARKETING

Crafting communication that feels human — not performative. Every touchpoint is designed with empathy, clarity, & cultural responsiveness. From campaigns to content to brand systems, everything is intentional & grounded in how people actually think, feel, & move through the world.

TRUSTED BY

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ready to uncover what's been hiding beneath the surface?

LET'S CRAFT SOMETHING HONEST, INTENTIONAL, & ALIVE– A VISUAL STORY ILLUMINATED FROM THE GEMS ONLY YOU CARRY

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PROUD 1ST GEN FILIPINO-AMERICAN WOMAN, HAILING FROM THE FOGGY PRETTY LITTLE CITY OF SAN FRANCISCO, CA-- MORE PROPERLY KNOWN AS THE UNCEDED TERRITORY OF THE YELAMU RAMAYTUSH OHLONE PEOPLE– ALSO KNOWN BY A SELECT FEW AS SIMPLY "FRISCO"
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©mudlötus 2024 // just another one of celïne's fever dreams

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