In the midst of the COVID-19 facility shutdowns, my client, a Personal Trainer at 24 Hour Fitness for many years, grew restless from lack of work & set out to open his own business. That Life Fitness is a personal training service in which the trainer meets clients in their preferred workout environment based on their client's comfort level, whether it be their home, their backyard, or the park, providing a specialized workout plan & all the proper equipment.
BRAND IDENTITY | WEB DESIGN
THAT LIFE FITNESS is a black-owned mobile fitness training service based out of the San Francisco - Oakland Bay Area, that is determined to bridge the gap between busy individuals & achieving their fitness goals.
END GOAL
Based on the needs & interests of my client, I took to work to develop a look & feel that was bold, yet fun & approachable. Some deliverables I created to assist in the success of his business launch were: promo flyers, a client workout guide, business cards, & a website with an online shop.
